Abstract

This article aims to approach the traditional adaptive phenomenon in reverse; that is, the process by which the narrative world of a film is expanded through literature. To this end, the focus is on the Disney-Pixar film Coco (2017) and four children's picture books that rewrite it. A mixed methodological design has been used, based on the content analysis of multimodal products from a comparative-narratological approach. It has been possible to distinguish two clear uses of rewriting: one of a more illustrative nature, aimed at disseminating the original material, and a more creative one, focused on expanding the original universe. In any case, all the proposals reaffirm the current trend towards the creation of narratives that are expanded through different media, within the new transmedia environment, which requires the updating of the contents of literary and filmic skills and related knowledge.

Keywords:
Film Rewriting; Transmedia Storytelling; Disney; Picture book; Animation